(Columbus, July 13, 2017)  — AmericanHort’s Cultivate’17, the largest trade show hosted annually by the SMG-managed Greater Columbus Convention Center (GCCC), will be the first to use the entirety of the newly expanded and renovated facility upon the event’s return July 15-18.

“Our attendees at Cultivate’17 enjoy coming to Columbus for AmericanHort’s premier event.  We are fortunate to have members from large, global organization and small family businesses alike.  AmericanHort is proud to be the one organization working across all areas of our industry to help develop and grow businesses,” said Ken Fisher, AmericanHort president and chief executive officer. “The service they get from the GCCC is second to none.”

Fisher was selected for his role in June 2016 and will participate in a “State of The Industry” address along with Craig Regelbrugge and Dr. Charlie Hall at 8 a.m. on July 17.

Blending a Trade Show News Network Top 200 Trade Show with educational sessions and networking opportunities, Cultivate attracts attendees from every state and about 22 countries.

New this year will be Cultivate’s utilization of the new North Atrium at Goodale and High Streets for check-in and registration, 30,000 added square feet of exhibit space — which assisted exhibitors previously on the waiting list for a trade show booth — and collaboration spaces available along the main concourse to relax and mingle.

There will be about 10,000 attendees, more than 125 educational sessions and an increase of more than 65 exhibitors this year to reach a total of 700 exhibitors.

Morning Jolt Keynote speaker Jon Gordon is the best-selling author of the Wall Street Journal Best Business Pick, “The Energy Bus: 10 Rules to Fuel Your Life, Work and Team With Positive Energy.” During his address at 8 a.m. July 16, he will provide techniques to propel positive energy into true accomplishment.

Additionally, Cultivate’17 will feature:

  • A member center positioned in the midst of the trade show
  • Cultivate Live, a forum in which companies provide a quick pitch of their new products
  • Succession Planning Workshop
  • CareerUP: Define Your Future event
  • Retail floriculture, nursery and urban agriculture tours
  • Interior Plantscapes Award Celebration
  • New varieties and new products
  • Annual 5K Flower Run on Sunday, July 16
  • Unplugged + Trivia event
  • Hands-on biological control programs

The Cultivate’17 trade show will be open:

  • Sunday, July 16 from 9:30 a.m. to 5 p.m.
  • Monday, July 17 from 9 a.m. to 5 p.m.
  • Tuesday, July 18 from 9 a.m. to 2 p.m.

Cultivate is the green industry’s premier event for business, networking, professional development, trend identification, research and business growth. Education tracks offered are business, global, garden retail, Generation Next, greenhouse, interior plantscape, landscape, nursery, special activities and for the Knowledge Center Stage, Live for Growers Stage and Cultivate Live Stage.

Among the dozens of educational sessions are “Save The Good Bugs! Conserving Beneficial Insects” and “Learning the Lighting Lingo.”

“Cultivate is North America’s largest all-horticulture industry show and continues to grow in popularity along with our facility,” said GCCC General Manager John R. Page. “It is ideal that Cultivate’17 will be the first group to uniquely utilize all of our newly renovated and expanded space resulting from the $140 million investment in this facility in the past 22 months.”

AmericanHort was formed in 2014 by the consolidation of the American Nursery & Landscape Association and OFA – The Association of Horticulture Professionals. AmericanHort is the national association for all segments of the horticulture business, including garden center retailers, greenhouse growers, nursery growers, florists, interior plantscapers, landscapers, landscaper distributors, emerging professionals, industry suppliers, educators, researchers and affiliated media.

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